A Bit About The Ford BIt Company

The Ford Bit Company 19th Century Trade Catalog Typography Why trade catalog typography? Because I have a penchant for trade catalogs and even more for typography, Trade catalogs are nearly extinct now thanks to the world wide web. During the second half of the 19th century, the commercial printing business of designing trade catalogs was a speciality unto itself. This was mass marketing at it's finest. Trade catalogs had to grab the attention of both the wholesale and retail customers. What better way to do this than with eye catching typographic designs? Hardware and Tool Manufacturer Trade Catalogs If you hadn't already guessed, I have a thing for what I shall term, because I can, "Occupational Trade Catalogs". Herewith we begin with The Ford Bit Company, makers of patented Auger Bits of Holyoke, Massachusetts, circa 1896. Take a gander at the exuberance of this minimalist design: Now that you have reveled in the brief but rewarding visual experience of the Ford Bi...